Testing SEO Metadata

Various online tools exist to “preview” or “test” this metadata. Simply publish your page, then provide the URL to these tools which will render a preview and provide suggested edits (note: most require an account with the related platform in order to access the tools).

• Twitter card validator

• Facebook sharing debugger

• LinkedIn post inspector

• Google’s rich results (structured data) test

• Bing Webmaster tools provide a few dozen diagnostic tools to test markup and overall SEO-friendliness.

Resources

• Open Graph standard

• Structured Data standard

• Google support of structured data

• Google’s general SEO guide

• Bing’s general SEO guide